Our brand assets.

The Calis logo, mark, colours and type — for press, suppliers and partners. Please use the artwork as supplied and don't recolour or redraw it.

SVG
Vector, scales cleanly
3 colours
Ink, mint, sand

Downloads

Logo & mark.

Vector files. The full lockup is the default; use the mark on its own only where the full logo won't fit or read.

Palette

Three colours, no more.

Ink for text and structure, mint as the single accent, sand as the ground. Nothing else.

  • Ink#121F22Text, dark surfaces, the logo
  • Mint#BFFFF3One accent — buttons, highlights
  • Sand#EFEDE8Page background

Typography

Syne & Outfit.

Syne — a wide, high-waisted grotesque — sets every headline. Outfit carries the body copy and interface. Both are open-source and available from Google Fonts.

Don't substitute a system font for Syne in headlines; the letterforms are the point.

Usage

A few rules.

Please do

  • Keep clear space around the logo of at least the height of the mark.
  • Use the light logo on ink or photography, the dark logo on sand or white.
  • Scale the SVG — it stays crisp at any size.

Please don't

  • Recolour, rotate, stretch or add effects to the logo.
  • Rebuild the wordmark in another typeface.
  • Place the dark logo on a busy or low-contrast background.